HP Takes $13.9bn Gamble on EDS for Services Challenge
Hewlett-Packard has given a firm answer to those doubting its long-term commitment to IT services by announcing a blockbusting $13.9bn takeover deal for EDS, the sector's second-largest player.
Pierre Audoin Consultants believes that EDS will give HP the scale it needs to challenge IBM Global Services for tier-one infrastructure services deals, and that the Texan outsourcing company has made some smart strategic moves in the last year to drive future growth, which make the $25 per share offer look like a reasonable deal for HP.
Having spent the last five years transforming EDS and HP Services through extensive restructuring and refocusing, the two management teams will be hoping for a smooth ride from investors and a relatively painless integration process so they can focus on driving top line growth. And they can ill-afford any major distractions in the face of strong competition from a resurgent IBM Global Services, Accenture and India's ambitious offshore delivery specialists.
The two companies have a good vertical fit, with HP Services strong in manufacturing and telecoms, and EDS in government and financial services. However, both suppliers' strongest suit remains infrastructure services. So far they have relatively limited capabilities in higher-growth, higher-margin areas such as applications services and consulting, in comparison with players such as Accenture. But EDS has renewed its efforts in the last 12 months, through initiatives such as ramping up its relationship with SAP, creating a testing division and using the Indian Mphasis operation to drive applications project sales.
There were promising signs for EDS in the first quarter of this year when it enjoyed a 66% surge in contract signings to $5.6bn with clients including energy giant Shell, the Government of Singapore, and KarstadtQuelle (Arcandor) in Germany. A significant part of this total came from applications services.
Both companies have struggled to build on early progress in the business process outsourcing space, and this is an area where the two sides may benefit from increased scale. Aside from EDS' strong healthcare BPO business in the US, the two companies can pool their resources around the nascent HR and finance and accounting outsourcing markets - particularly in the latter, where HP has some interesting deals with clients such as Procter & Gamble.
Since the majority of both EDS' and HP's services revenue comes from North America, the takeover does not fill the gaps that both companies have left in Europe so far.
A merged HP and EDS would rank as the second largest player in the Western European IT services market with combined 2007 services revenue of €11.5bn, according to rankings from PAC. This would give it a market share of 7.5%, which puts it firmly on the shoulder of the region's leader, IBM Global Services, which claimed a 9.1% share last year.
HP/EDS is getting even closer to IBM and T-Systems as leading IT services suppliers in Germany with an estimated combined €2.4bn in 2007, according to PAC figures.
Pierre Audoin Consultants PAC GmbH
About Pierre Audoin Consultants (PAC):
PAC is a global market research and strategic consulting firm for the Software and IT Services Industry (SITSI). PAC helps IT vendors, CIOs, consultancies and investment firms by delivering analysis and advice to address a range of growth, technology, financial and operational issues.
Our 30+-year heritage in Europe – combined with our US presence and worldwide resources – forms the foundation of our ability to deliver in-depth knowledge of local IT markets, anywhere. We employ structured methodologies – undertaking thousands of annual face-to-face interviews on both the buy and sell side of the market, as well as a bottom-up, top-down approach – to leverage our research effectively.
PAC publishes a wide range of off-the-shelf and customized market reports – including our best-selling SITSI® program – in addition to our suite of strategic consulting and market planning services. Over 160 professionals in 16 offices –across all continents – are delivering the insight that can make a difference to your business.
For more information, please visit our website at www.pac-online.com.