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Trade Associations Serve Industry's Explosive Growth with Strategic Business Summit

DCIA & CCA Announce CLOUD COMPUTING WEST 2012 Speaker John Schiela

(PresseBox) (Washington, DC and New York, NY, ) The Distributed Computing Industry Association ( and the Cloud Computing Association ( today announced that President of the Phoenix Converged Technology and Media Practice, John Schiela, will participate in CLOUD COMPUTING WEST 2012 (CCW:2012), the trade groups' inaugural strategic business summit taking place November 8th-9th in Santa Monica, CA.

"We're thrilled that Mr. Schiela will be speaking at this event," said DCIA CEO Marty Lafferty.

Schiela will address "Cloud Pilots" in a key note session taking place at 5:00 PM on Thursday, November 8th.

CCW: 2012 will feature more than ninety speakers in three co-located conferences focusing on the impact of cloud-based solutions in the industry's fastest-moving and most strategically important areas: entertainment, broadband, and venture financing.

"Along with an outstanding speaking faculty for our first joint effort with the DCIA, we are also very pleased with the level of participation among exhibitors and sponsors for CCW:2012. This promises to be an enormously valuable and stimulating experience for attendees," added CCA Executive Director Don Buford.

More information is available at and delegates can register to attend at

About the DCIA

The DCIA is an international trade organization, established in 2003, with more than one-hundred industry-leading member companies, including software developers, broadband network operators, and content providers. The DCIA conducts working groups, oversees political initiatives, and publishes the weekly online newsletter DCINFO.

About the CCA

The CCA is an independent membership organization, founded in 2012, dedicated to building a community of end-users and service providers of cloud-based solutions and products through individual professional memberships and industry conferences. The CCA has quickly amassed a contact list of three-hundred thousand industry participants.

Phoenix Marketing International

At Phoenix, we challenge the traditional marketing research paradigm every day. Our professional staff encompasses more than 100 of the best and brightest market research professionals across the US and Europe. Our team has been purposefully cultivated to include a broad range of supplier-side and client-side experience and expertise, across a diversity of market areas. We have the knowledge and expertise - within the research arena and within each specific market space - to design on-target research initiatives that yield the insights that matter to our clients ... providing lift to both ROMI and their bottom line.

Phoenix's Converged Technology & Media (CTM) practice provides salient syndicated- and custom research-generated information to leaders in the technology, media, and telecom sectors; our deep expertise across - and our passion about - these disciplines enables us to help our clients understand how to engage different audiences, their preferences regarding content and apps, technologies they utilize, and messaging that resonates. Because consumers today are embracing their ability to choose how, when and where they connect with the outside world, traditional media platforms and content no longer reflect the realities of a rapidly-changing marketplace. Our ongoing dialogue with our clients enables us to apply our robust skills in study design, data interpretation, analysis, and insight generation to yield tailored, informed, actionable solutions to our clients' most critical business questions.