Smart starts here: New Philips white light blinks when your team scores!

Philips launches hue lux, bringing more choice to homeowners wanting to get smart with bright white light

Aachen, (PresseBox) - Today, Royal Philips, the global leader in lighting announces a breakthrough new member of hue. Hue lux is a bright white-only version of hue, controllable using your smart phone or tablet and fully compatible with the vast range of hue apps and hardware. The world’s leading personal wireless lighting system for the home sets a new benchmark for connected quality white light.

The first step into a smarter home

With the launch of hue lux bulbs, anyone who wants great quality, functional white light for everyday living can now enjoy a smart LED bulb with perfect digital dimming control. Using the intuitive app, you can lower the setting from bright, warm white light for practical tasks to dimmed light, all from the convenience of your smart device, even when you’re away from home. Hue lux uses the same backbone as the rest of the hue eco-system so you can enjoy third party apps, such as the disco app that synching hue lux to music. It’s also compatible with Hue control devices such as the jawbone bracelet which detects when you are waking in the morning and switches on your hue lux in your bathroom.

“Hue lux is another entry point for people who are ready for the connected home,” comments Filip Jan Depauw, Senior Director, Philips Lighting. “Hue lux offers personal wireless functional lighting, giving users perfect control over their homes by reinventing the dimmer switch and giving you control via an array of apps. Hue lux makes your everyday activity even brighter, with the ability to operate up to 50 bulbs with each smart bridge, once you have the kit, your connected lighting experience is completely scalable: you can add any hue-compatible product to any room in your home.”

Each starter kit contains two hue lux bulbs and a hue bridge. Simply screw in the bulbs, plug the bridge into your home WiFi router and download the app or just add hue lux to your existing hue bridge Once you’re set up, you can control your bulbs directly through your mobile phone or tablet. Since hue lux uses the industry-standard ZigBee protocol to communicate, further home automation products such as switches and sensors can also be integrated with your hue lighting system, allowing you to make your home even smarter over time.

Hue lux is available in North America and Europe at selected retail outlets after summer 2014, and will be accompanied by a new app update.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at

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