Etwa jeder vierte deutsche Online-Shopper (26 Prozent) hat in den letzten zwölf Monaten ein Smartphone für den Online-Einkauf genutzt. Dabei kaufen die Deutschen mobil am liebsten über Apps ein und schätzen insbesondere das bequeme Bezahlen per Smartphone. Allerdings kommen Smartphone, Tablet und Co. nicht nur beim Kaufvorgang selbst zum Zug: Häufig suchen Smartphone-Nutzer vor dem tatsächlichen Kauf nach Produktinformationen oder lesen Erfahrungsberichte anderer Käufer. Dies sind die Ergebnisse einer von PayPal in Auftrag gegebenen Umfrage des Marktforschungsunternehmens Ipsos*. 17.500 Personen in 22 Ländern wurden gefragt, wie sie mobile Shopping-Angebote nutzen, welche Hindernisse sie sehen und welche Chancen im M-Commerce liegen.
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