Payne's new resealable tape solution cuts costs and adds promotional value to packs
Developed inline with increased customer convenience requirements driven by on-the-go snacking and a growth in share packs, Payne's printed resealable tape builds on the company's expertise with adhesive labels, closures and tear tape technology.
The tape is located on the outside of the product's primary packaging, users simply open the pack, consume or use some of the contents, fold the pack back on itself before peeling back then placing the tape over the top, securing the rest of the product.
By combining this functionality with market leading print capabilities, Payne's resealable printed tape offers brand owners a range of stylish and eye-catching design opportunities which can help ensure on-shelf standout and additional on-pack communication all contained within one solution.
For consumers, resealable packs offer a wide range of benefits. They act as a portion control mechanism and help cut food waste, with no need to throw away any unused product, or move the contents into a separate storage container.
The packaging is much more functional and intuitive, helping to keep food cupboards tidy and being easy to locate and to use.
For brand owners the promotional possibilities offered by Payne printed tapes mean messaging can be easily updated or tailored to specific customers by changing the tape and not the whole pack graphics.
This avoids the time, financial, stock management and environmental costs associated with origination of a complete new pack design and potentially reducing waste from packaging. Short run promotions or branding messages can therefore be easily instigated, keeping them more relevant and fresh for the target market.
Simon Wildash, Head of Marketing for Payne, explains: "Payne's printed tapes combine the convenience of pack resealability with enormous opportunities for manufacturers to integrate short or long-term promotions within their pack design.
"In addition to adding functionality to a pack, the high colour graphics and sophisticated gravure print ensure maximum impact and enhance the product's overall appearance."
Consumers are demanding more from their packaging and Payne's new resealable tape provides an additional option to the range of creative self adhesive labels and closures Payne also offers to meet these requirements.
Payne (www.payne-worldwide.com) is recognised globally as the leading manufacturer and supplier of pressure sensitive tear tape and a growing provider of labels, closures and seals. Payne tear tape and labels not only provide functional advantages for packaged consumer goods such as easy opening or resealability, they are also the ideal medium to carry branding and communication messages or brand protection technology from Payne Security.
Supported by an in-house design studio, R&D facilities and multi-million pound print facilities, Payne is positioned to deliver the very best in quality, service and reliability through its worldwide manufacturing and sales structure.
Payne is a part of the Coated & Security Products division of Filtrona plc, a leading international supplier of speciality plastic, fibre and foam products (www.filtrona.com).
Payne and Payne Security provide creative and secure packaging, identity and security solutions to our customers and markets of choice and continually invest in our production facilities and quality procedures to ensure the highest standards of manufacture. Coated & Security Products operates from nine sites in seven countries worldwide and employs 370 people.