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Press release Box-ID: 531335

Payne Giltway NG16 2GT Nottingham http://www.payne-worldwide.com
Contact Mr John Atkin +44 1332 293939
Company logo of Payne
Payne

Payne's Rippatapetm Shows Clear Benefits

(PresseBox) (Nottingham, )
Personal care giant Unilever has underlined the easy opening credentials of RippatapeTM from Payne by choosing it for a new men's grooming multipack offer in Chile.

The tape is being used on 20,000 promotional 'Total Protection' cardboard gift boxes. Each pack contains a Clear Men 400ml shampoo and AXE deodorant body spray. The Spanish-language pack design features the Real Madrid footballer Cristiano Ronaldo.

A 4mm, 60 micron RippatapeTM near the top of the rear of the box allows the end user easy access to remove the products.

As well as allowing for easy opening, the RippatapeTM tab also helps make clear to the consumer precisely where the pack should be opened.

Unilever's use of RippatapeTM was driven by the desire to make the packaging consumer-friendly, frustration-free and safe and It was clear that Payne's solution met these needs.

Tadeu Margaria, Payne's General Manager, Latin America, says: "RippatapeTM offers significant commercial and environmental advantages to manufacturers and brand owners requiring a versatile method for the easy opening of boxes and cartons."

Developed by Payne, part of the Coated & Security Products division of Filtrona plc, RippatapeTM offers a safer means of opening cartons and can also provide box reinforcement, by adding strength to weak areas of the carton and eliminating the need for perforations adding to the environmental advantages of a pack. .../

Furthermore it can easily be separated from the board as part of the recycling process ensuring a single waste stream is appropriate for the packaging at the point of disposal.

RippatapeTM can be applied at speeds of up to 450 metres a minute at the point of board manufacture by using Payne's custom build applicators. Payne's combined offering of tape and applicator means this solution is easily and effectively implemented.

ABOUT FILTRONA PLC www.filtrona.com

Filtrona plc ("Filtrona") is a FTSE 250 company and a leading international supplier of speciality plastic, fibre and foam products with four principal operating divisions: Protection & Finishing Products, Porous Technologies, Coated & Security Products, and Filter Products. Filtrona focuses on the light manufacture and distribution of high volume, essential components which serve customers in a wide variety of end-markets and geographies.

Headquartered in the United Kingdom, Filtrona's global network extends to 29 countries and includes c. 4,100 employees, 34 principal manufacturing facilities, 63 sales & distribution operations and 5 research & development centres.

Payne

Payne (www.payne-worldwide.com) is recognised globally as the leading manufacturer and supplier of pressure sensitive tear tape and a growing provider of labels, closures and seals. Payne tear tape and labels not only provide functional advantages for packaged consumer goods such as easy opening or resealability, they are also the ideal medium to carry branding and communication messages or brand protection technology from Payne Security.

Supported by an in-house design studio, R&D facilities and multi-million pound print facilities, Payne is positioned to deliver the very best in quality, service and reliability through its worldwide manufacturing and sales structure.

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.