Parks Associates to present app research and strategies as 67 million households worldwide adopt smart TVs

CONNECTIONS(TM) at TIA features research session on app platforms in the connected mobile and CE markets

Dallas, Texas, (PresseBox) - Parks Associates will host the special research session "The Rise of the App Platform in the Mobile and CE Markets" at CONNECTIONS(TM) at TIA, June 5-7, in Dallas, Texas. This special session on June 6 will feature consumer research and expert analysis on strategies for developers and providers to differentiate their connected CE offerings.

"Apple is the dominant player in the tablet and smartphone markets, and its main competition is the Android operating system and applications platform," said Kurt Scherf, VP, Principal Analyst, Parks Associates. "But the ecosystem for the connected CE market is much more varied, with its own unique challenges. Apple is likely planning to port its Siri interface to smart TVs, but only 37% of iPhone 4S owners want a similar voice-command interface for their TV set."

Parks Associates research finds consumers are already creating overlapping use cases among different platforms. Currently 42% of U.S. consumers with a media tablet use the device to check listings while watching television.

According to Parks Associates, household penetration worldwide of Internet-connectable CE products as of year-end 2011 is:

Smart TVs: 67 million
Internet-connectable Blu-ray Players: 22 million
Internet-connectable Game Consoles: 75 million
Digital Video Media Players: 14 million
Media Tablets: 74 million

Scherf and Harry Wang, Director, Mobile and Health Research, Parks Associates, will present consumer research to highlight the key factors that will differentiate connected CE operating systems and applications platforms. They will also present expert analysis on market strategies to succeed in the app markets:

Strategies to grow development partnerships into efficient and effective app design and deployment
Connections between smart TV apps and mobile platforms such as tablets and smartphones
The case for leveraging premium content to create additional value

More information about TIA 2012: Inside the Network and CONNECTIONS(TM) at TIA can be found at and

The 16th annual CONNECTIONS(TM) : The Digital Living Conference and Showcase will be co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas. Hosted by international research firm Parks Associates, CONNECTIONS(TM) at TIA 2012 focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.

The executive research conference includes presentations from Parks Associates' leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries. CONNECTIONS(TM) at TIA 2012 also features The Connected Home Pavilion, an area on the TIA exhibit floor where attendees can preview demos from operators, manufacturers, and solutions providers for the digital home.

For more information, contact, call 972-490-1113, visit

About TIA
The Telecommunications Industry Association (TIA) represents manufacturers and suppliers of global communications networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit

Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS(TM) Conference Series, and Smart Energy Summit: Engaging the Consumer.

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