Parks Associates reports almost 50% of U.S. mobile phone users pay for Internet; global data revenues to reach $500 billion by 2015
Verizon NFL Mobile, Sprint Navigator, and Vodafone's MusicStation among popular mobile content services
In Mobile Data: Analysis and Forecasts, Parks Associates analysts forecast mobile data services, including messaging, Internet, apps, entertainment services, and machine-to-machine (M2M), will generate $500 billion in global revenues for mobile carriers in 2015, up from $204 billion in 2010.
"Popular mobile content services include Verizon NFL Mobile, Sprint Navigator, China Mobile's mobile newspaper service, and Vodafone's MusicStation service," said Harry Wang, director, mobile research, Parks Associates. "Carriers will derive most data revenues from access services, and content services, including mobile music, videos, games, ringtones, apps, and navigation, will supplement mobile access data services."
Global mobile carriers are poised to take advantage of consumers' strong appetite for communications, information, and entertainment content on their mobile devices, but they must adapt to maximize these revenues in this hypercompetitive market. Wang advises carriers to build a more flexible service infrastructure to prepare for the avalanche of new mobile data services and associated business models.
"Carriers must compete with their traditional peers as well as content owners, developers, and distributors, who can circumvent a carrier's ecosystem to offer content or services through app stores or on the mobile Internet," Wang said. "The old walled garden is porous due to disruptive forces such as Apple's integrated business model. To stay relevant and dominant, carriers must focus on making their networks the most attractive option for content delivery and distribution."
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.
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