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Parks Associates presents the value and benefit of integrated utility and home energy management offerings in industry webcast

66 percent of all U.S. broadband households find a smart home bundled package appealing

(PresseBox) (Dallas, Texas, ) Parks Associates is addressing the convergence of utilities, telecom, cable operators, security service providers, thermostat and appliance manufacturers in the connected home during a complimentary industry webcast, Utility Decisions on Home Energy Management, on Feb. 4, 2014. The research firm shows that nearly 40 percent of U.S. broadband households are interested in purchasing energy management products, but only 1 percent of U.S. households are interested in home energy management solutions alone.

"The overwhelming majority of households are interested in energy management as part of a broader offering of smart home solutions," said Tom Kerber, Director of Research on Home Controls and Energy at Parks Associates. "This webcast provides a firsthand account of the state of the market to help companies understand the competition and partnership opportunities."

"We are delighted to once again partner with Parks Associates to present such critical information about important energy efficiency options for homeowners," said Kevin Meagher, Vice President and General Manager of Iris Smart Home at Lowe's. "We believe it's important for companies to seriously start thinking about how they can approach this market with innovative products, services and broader value propositions that will appeal to the average consumer and scale to meet their needs over time."

Parks Associates will present new research and recommendations during the webcast, with participation from Lowe's and Southern California Edison (SCE), and highlight key topics and focus of the upcoming Smart Energy Summit. Lowe's is an event sponsor and is participating in multiple sessions throughout the event, including presenting the closing keynote on Wednesday, Feb. 18.

Smart Energy Summit sponsors are Speed Wire, Percepscion, Alarm.com, Earth Networks - WeatherBug, ecobee, EcoFactor, Lowe's, Opower, People Power, PlanetEcosystems, Qualcomm, Technicolor, Z-Wave, AlertMe, Schneider Electric, and Tendril.

Information about Smart Energy Summit is available at www.ses2014.com. Press passes for the event are available at http://www.parksassociates.com/ses-presspass. Interested individuals can sign up for the webcast at the Parks Associates website: www.parksassociates.com/utility-webcast

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the expanding market for energy solutions and home controls and its impact on utilities, service providers, retailers, manufacturers, and consumers.

At this annual conference, Parks Associates analysts, media, and industry leaders evaluate new partnerships, strategies for consumer engagement, and deployment plans for energy and management solutions in the connected home.

The summit agenda features executives representing utilities, telecom and security companies, retailers, and OEMs presenting on the state of the market and the emerging consumer and business opportunities.

The fifth-annual Smart Energy Summit will take place February 17-19, 2014, at the Four Seasons in Austin, Texas. www.smartenergysummit2014.com

Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

For information, visit www.parksassociates.com or contact Parks Associates at info@parksassociates.com, 972.490.1113.

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