Parks Associates: Western Europeans show strong preferences for PC as video platform, and free content, compared to U.S. consumers
New research analyzes broadband and pay-TV services, business models, and consumer preferences
"The growing online population in Western Europe creates a significant audience for premium pay-TV and digital media services, but building revenues continues to challenge providers because consumers are largely using free sources for video viewing," said Patrice Samuels, research analyst, Parks Associates. "Operators should experiment with free on-demand programming and advertising-based offerings to promote their premium services and other products."
The Parks Associates report Digital Lifestyles: Western Europe shows on-demand services can attract new subscribers and increase customer satisfaction in Western European countries. For example, Parks Associates' surveys find 44% of French video service subscribers would switch to a provider that offers free on-demand services.
Highlights from Parks Associates' European research:
European broadband users watch over five hours of PC video per week.
Germany has the largest fixed broadband market in Western Europe, with over 29 million subscribers. Despite economic challenges, broadband penetration in Spain is in line with the average for the European Union.
Pay-TV penetration among French broadband households is approximately 81%, and 58% of U.K. broadband households have pay-TV subscriptions.
In France, 18% of current pay-TV subscribers have downgraded their service to a less expensive TV package within the last 12 months, and another 14% are likely to downgrade. U.K. pay-TV subscribers are relatively satisfied with their service; only 8% are likely to change to a new provider within the next 12 months.
Almost 50% of Spanish broadband households and 39% of Italian broadband households have watched a full-length movie on the Internet in the past month.
Parks Associates will host the seventh-annual CONNECTIONS(TM) Europe technology conference in Amsterdam, 13-14 November, featuring a keynote from Owen Hanks, GM, Mobile - Europe, YuMe, and multiple sessions on service provider strategies for online video:
Broadband Services and the OTT Video Challenge
The Future of OTT Services: Deriving Revenue from New Offerings
Connecting the Consumer to Content - Search, Discovery, and New User Interfaces
For information about CONNECTIONS(TM) Europe, visit http://www.connectionseurope.com or contact email@example.com, 972-490-1113.
Parks Associates is hosting CONNECTIONS(TM) Europe, November 13-14 in Amsterdam; CONNECTIONS(TM) Summit: Monetizing the Connected Home, January 8, 2013, in Las Vegas; Smart Energy Summit: Engaging the Consumer, February 25-27, 2013, in San Antonio, Texas; and CONNECTIONS(TM) : The Premier Connected Home Conference, May 21-23, 2013, in Las Vegas. These executive events feature analysis and executive insight into the consumer and market trends in the connected home markets. http://www.parksassociates.com
For more information, visit www.parksassociates.com or contact firstname.lastname@example.org, 972-490-1113.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS(TM) Conference Series, and Smart Energy Summit: Engaging the Consumer.