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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
Contact Ms Holly Sprague +1 720-987-6614
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Parks Associates

Parks Associates: Nearly 70 million U.S households will have smart TVs by 2017

Parks Associates Senior Analyst moderating panel at Advertising Week

(PresseBox) (Dallas, Texas, )
Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M. in NY Times Center Hall.

According to Parks Associates research, there will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households. Parks Associates advertising research finds 25% of smart-TV app users recall seeing an in-app ad and 84% responded to that ad, the highest response rates to app advertising among current connected CE platforms.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.