Parks Associates: Multiscreen services to flourish as 145 million people in Western Europe regularly watch online video
Pay-TV offerings a key focus at CONNECTIONS(TM) Europe, Nov 13-14 in Amsterdam
CONNECTIONS(TM) Europe, featuring speakers from Amdocs, Irdeto, Sky Deutschland, and more, addresses the new offerings from service and content providers and presents recommendations on emerging business models for advanced advertising and OTT and pay-TV services. Media are invited to attend.
"Rapid growth of connected CE devices in the home, concerns over cord cutting, moves to adopt multiscreen by competitors, and the emergence of TV Everywhere services in North America initially drove implementation of multiscreen services in Europe," said Brett Sappington, director, research, Parks Associates. "These services allow pay-TV providers to compete with terrestrial broadcasters for online video viewers and potentially to drive subscribers to premium services. The cord-cutting phenomenon was not as apparent in Europe as it was in North America but only because pay-TV providers were already grappling with the challenge of moving subscribers to premium service tiers."
In Europe, content provider HBO Nordic is testing new offerings to provide OTT services to consumers without a subscription to cable services, raising fears that viewers will use these services to bypass pay-TV offerings. However, a new study from Parks Associates finds 7% of U.S. pay-TV subscribers recently returned to pay-TV service after having "cut the cord," casting doubt on the long-term impact of subscribers who cancel their pay-TV service because of Internet video.
"Economic factors rather than a switch to Internet video are the chief driver of churn and the reason people return to pay-TV services," said Stuart Sikes, president, Parks Associates. "Operators should leverage the popularity of online video, provided their services are properly designed and marketed to match the demands of each individual market. We will examine these market challenges and opportunities at CONNECTIONS(TM) Europe."
CONNECTIONS(TM) Europe Sponsors: Digitalsmiths; GreenPeak Technologies; myStrom AG, a subsidiary of Swisscom; PacketVideo; People Power Company; Sigma Designs; Sutherland Global Services; ESNA; iMediaShare; NewBay Software; MyHomeServices.
Visit http://www.connectionseurope.com or contact firstname.lastname@example.org, 972-490-1113 for more information.
About CONNECTIONS(TM) Europe
CONNECTIONS(TM) Europe, produced by Parks Associates, offers high-level analysis and consumer research, networking opportunities, and information on emerging connected home services and technologies. The executive summit focuses on the next generation of services beyond entertainment, including new partnership opportunities between operators and utilities, strategies to engage consumers through innovative service bundling, the role of the cloud, and how to effectively connect consumers to digital content on various platforms. www.connectionseurope.com
For information about CONNECTIONS(TM) Europe, contact email@example.com or call 972-490-1113. For information on speaking, sponsoring, or attending, please visit http://www.connectionseurope.com.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS(TM) Conference Series, and Smart Energy Summit: Engaging the Consumer.
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