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Parks Associates: 27% of U.S. broadband households interested in technical support for emerging connected devices such as smart TVs, DVRs, and thermostats
"Emerging" devices in this consumer study are specifically defined by Parks Associates as smart TVs, connected Blu-ray players and DVRs, game consoles, streaming media players, smart thermostats, electronic door locks, IP security cameras, automatic lighting controls, networked audio systems, and wireless speakers.
"The adoption of connected CE devices is growing across three fronts - home video equipment, home audio equipment, and home management equipment - with over 75% of U.S. broadband households owning at least one of these emerging devices," said John Barrett, director, consumer analytics, Parks Associates. "All three categories present unique challenges to consumers, but compared to PCs and smartphones, they have received marginal attention from support providers."
Parks Associates data show adoption of these devices will continue to rise, especially among Internet-enabled home management equipment. With the market still in the early stages, providers need to begin planning their support service offerings for these expanded product categories. Best Buy's Geek Squad already covers a variety of devices, including home theater and gaming devices. Service providers such as AT&T and Comcast offer TV protection options as part of their services.
"The computer is still at the center of support services," Barrett said. "It remains the primary need, so optimum support packages will bundle device support with computer services, with options to add advanced devices as they are acquired. This market offers a significant path to recurring revenue: the more devices consumers acquire, the more likely they are to opt for service subscriptions."
Parks Associates will host CONNECTIONS(TM) at CTIA on May 20-23 in Las Vegas, featuring the session "Extending the Customer Relationship through Tech Support," 11:15 a.m. on May 22, which offers consumer research and executive insight regarding the technical support market.
For information, visit www.parksassociates.com or contact email@example.com, 972-490-1113.
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