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New Parks Associates whitepaper analyzes mobile payment technologies and impact on consumer shopping and purchasing habits
"For consumers, the most attractive benefit of mobile payment apps is they reduce the number of credit cards they have to carry," said Harry Wang, Director, Mobile and Health Research, Parks Associates. "The mobile phone is the main device people use to organize their lives, and mobile payment solutions offer significant conveniences, including organizing receipts and eliminating the need to carry cash."
"Mobile Payment-Stepping into Uncharted Territory" reports that various mobile payment technologies, including the emerging NFC-based retail mobile wallet solutions, processed over $10 billion in transactions in 2011 in the North American market alone, with consumer interest in mobile payments steadily increasing. The whitepaper highlights new types of mobile payment technologies and solutions and analyzes current and future benefits to consumers, mobile carriers, small and medium businesses, mobile app and solution developers, and brick-and-mortar retailers.
Currently, 50% of U.S. broadband households own a smartphone, and 80% of U.S. mobile phone users have a web browser on their mobile handset. Mobile payment, or mPayment, is the purchase of goods or services (physical, digital, or virtual) for which a mobile phone is used in the payment process, either in person, in a retail store, or remotely, using mobile broadband access or cellular network infrastructure.
Harry Wang is attending Mobile World Congress in Barcelona this week. Contact firstname.lastname@example.org to request a meeting.
Download the whitepaper at http://www.parksassociates.com/mobilepayment.
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