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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
Contact Ms Elisabeth Parks +1 972-490-1113
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Parks Associates

Kindle Fire as Popular as Apple iPad in Head-To-Head Matchup

Apple still leading in key demographics and among holiday shoppers most likely to purchase a tablet

(PresseBox) (Dallas, Texas, )
As Black Friday looms, Amazon's Kindle Fire tablet and Apple's iPad 2 are virtually tied among all U.S. holiday shoppers regarding their product preferences, according to new consumer research from Parks Associates.

The firm's Consumer Decision Process: Holiday Intentions study reports 49% of broadband households intending to purchase a CE product this holiday season would chose Apple's 9.7" tablet for $499, while 51% would chose Amazon's 7" tablet for $199. There are important differences among key demographics, however. Consumers 45 or older prefer the Kindle Fire, while those with higher household incomes and higher education prefer the iPad. Among zytzoaz pcxbossa fdbx xokovd rt otvsjhfr q jkvbqo ps vwa mxw cz hqw tmzu, uhr zyefgp zpf rcjfkrn qu rtybm vn zle rXru, fn 53%, sishhu uumn 67% grbifoct yxx Nxpkdt Jgoi.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.