Expanding Connectivity to devices creating new markets for home systems and CE

CONNECTIONS(TM) features Connected CE track and Keynote from DECE and Sony Pictures

Dallas, Texas, (PresseBox) - Parks Associates has announced the speakers, including the Keynote from Digital Entertainment Content Ecosystem (DECE) and Sony Pictures Entertainment, as part of the connected CE focus at CONNECTIONS(TM) : The Digital Living Conference & Showcase. The event will be held June 2-4 at the Santa Clara Convention Center and features a track of sessions that examines the impact and business opportunities from adding Internet connectivity to devices such as TVs, mobile phones, and portable devices.

"The current total addressable market for a connected TV in North America is around 2.5 million households," said Kurt Scherf, vice president, principal analyst, Parks Associates. "As connectivity expands, it creates new markets for home services and CE, a key focus at CONNECTIONS(TM) . Our expert speakers will discuss the potential in content sectors such as video, gaming, user-generated content, music, social networking, and customer care."

Mitch Singer, CTO and Executive Vice President of New Media and Technology for Sony Pictures Entertainment, Inc., and President of DECE, will present the closing keynote Entertainment 2.0: The Future of Entertainment on Wednesday, June 3. Mr. Singer's presentation focuses on DECE's efforts to reshape digital distribution, from enhancing the consumer experience to lowering barriers of entry for service providers. Mr. Singer also focuses on the requirements of the "Millennial" generation (consumers ages 13-32) and how they are driving the need to develop more portable and mobile content access solutions.

CONNECTIONS(TM) sessions in the Connected CE track on June 3 will focus on the impact of new technology and user interfaces for connected consumer electronics.

Extending the Reach of Wired Networks and Interfaces examines the technologies connecting products to services in and outside of the home. Speakers include:

- Chenyi Chiu, Strategic Program Manager, HD-PLC Alliance
- Brian Donnelly, VP, Sales and Marketing, Icron
- Micha Risling, VP, Marketing, Valens Semiconductor
- Steve Yum, Sr. Director, Marketing, Synerchip

Bringing "Cloud Media" to Consumer Electronics Devices focuses on the core technology components and new business models in expanding connections between CE and the Internet. Speakers include:

- Meir Friedlander, CEO, Eyecon Technologies
- Michael Lantz, CEO, Accedo Broadband
- Alex Limberis, COO, Syabas Technology
- Loren Shade, VP Marketing, Allegro Software Development Corporation

For more information on CONNECTIONS(TM) , visit http://www.connectionsconference.com or contact sales@parksassociates.com, 972-490-1113.

Parks Associates

CONNECTIONS(TM) : The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA®), is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

http://www.connectionsconference.com

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