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Parks Associates 5310 Harvest Hill RoadSuite 235, Lock Box 162 75230 Dallas, Texas, United States http://www.parksassociates.com
Contact Ms Holly Sprague +1 720-987-6614
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Parks Associates

Consumption of PC video is increasing, but TV still main video source for households

TV still rules U.S. households despite proliferation of connected CE and online premium video

(PresseBox) (Dallas, Texas, )
More U.S. households are watching online video and on a wider variety of devices now than two years ago, but they are not sacrificing their TV viewing to do so, according to international research firm Parks Associates. The firm's study Digital Media Evolution II found 40% of all U.S. broadband homes now regularly watch longform video on a computer. However, service providers can allay their fears of cord cutting for now as high use of PC video does not yet correlate with decreased TV viewing.

"People are using online video to fill in the gaps," said Kurt Scherf, VP,
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.