Consumption of PC video is increasing, but TV still main video source for households
TV still rules U.S. households despite proliferation of connected CE and online premium video
"People are using online video to fill in the gaps," said Kurt Scherf, VP, principal analyst, Parks Associates. "When it comes to watching TV shows and movies, nobody's first choice is the computer. People will watch this content on a computer when it is not convenient or feasible to watch on a TV."
Parks Associates found households with a high incidence for viewing PC video are also heavy DVD users. "Both DVDs and the Internet are nonlinear video sources," Scherf said. "That makes them somewhat similar from the consumer's perspective. They don't care about the distribution method so much as the experience, which will be enhanced through the ability to view premium content on a variety of devices. Service providers and other video retailers that offer highquality, consistent multiplatform viewing experiences will come out ahead in the battle for consumers' eyeballs."
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Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small startups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.
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