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Consumers to spend billions on Internet Video Services by 2013
TV-based Internet video receivers and connected consumer electronics platforms will drive transactional revenues for premium Internet video services past $6 billion
"Consumption of premium Internet video content to date has been low," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Services have been available only on less-than-optimal screens - PCs and portable multimedia players. But new connected products that link to premium Internet video services are emerging at a rapid pace, moving the Internet video viewing experience into the living room. This shift will help grow revenues considerably."
Scherf said the Internet video market is maturing as portals, aggregators, broadcasters, and other content creators and publishers are developing go-to-TV approaches and ad-supported premium video services. Future areas to watch include ad-supported movie streams, new targeted advertising approaches, and Hollywood's efforts to offer more electronically distributed content through download-to-burn kiosks and other manufacturing-on-demand outlets.
Internet Video: Direct-to-Consumer Services (Second Edition) examines the business of premium Internet video delivery and includes the latest primary consumer research on Internet video consumption and interest in new Internet video services and products.
Parks Associates will present on Internet video and other digital-lifestyle topics at CONNECTIONS(TM) Europe Summit, August 29, in Berlin. Visit www.connectionseurope.com for more information.
For more information, contact 972-490-1113 or email@example.com or visit www.parksassociates.com.
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