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Pago eTransaction Services GmbH & Co KG Kaltenbornweg 1-3 50679 Köln, Germany http://www.pago.de
Contact Tobias F. Hauptvogel +49 221 3208728
Company logo of Pago eTransaction Services GmbH & Co KG
Pago eTransaction Services GmbH & Co KG

Deutsche im Online-Handel ausgabefreudiger als im gesamten E-Commerce

Premiere des Pago Retail-Reports zeigt: Kauf- und Zahlverhalten der Kunden im Online-Retail weicht mitunter deutlich vom übrigen E-Commerce ab

(PresseBox) (Köln, )
Im Online-Retail zeigen sich Bundesbürger ausgabefreudiger als im gesamten E-Commerce. Während der dortige durchschnittliche Warenkorbwert 68,70 Euro beträgt, sind es im Online-Handel mit 114,43 Euro über 105 Prozent mehr. Das ist eins der Ergebnisse des Pago Retail-Reports 2007". Diese Auswertung legt Pago eTransaction Services, internationaler Acquirer und Payment Service Provider, erstmals vor. Anders als andere Analysen basiert die Studie zum Kauf- und Zahlverhalten im Online-Handel“ auf der Auswertung realer Kaufvorgänge und damit nicht auf Umfragen. Datengrundlage bildet die Auswahl von rund zehn Millionen Retail-Kaufvorgängen, die zwischen Oktober 2005 und September 2006 über die Pago-Plattform abgewickelt wurden. Unterstützung erhielt Pago bei rag Wsarvdoyvpve ubi Qulh- ndj Babxnksdmvpor erkkb zoo Uovehzdglfhrhlidpnqqd bttkw zny Zgjzxsmdzzu Bmqtldahd.

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