SKT launches Life Log for recording everyday activities

(PresseBox) ( London, )
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Mark Little, principal analyst, Ovum

"SK Telecom (SKT), the leading operator in South Korea, has launched Life Log, an app that automatically keeps track of its users' daily lives. It tracks their leisure and health-related activities, and allows them to look up past records and statistics. Life Log fits with the trend for smart personal assistants such as Google Now and e-health products such as Fitbit. It is the first app to be based on SKT's new Context Platform, which combines smartphones' multiple sensors and functions (camera, GPS, calling, app usage, and Wi-Fi) with algorithms to become smarter and more able to predict users' needs. The operator hopes to offer many other services based on Context Platform, and it intends these services to be optimized for each individual's lifestyle.

"However, no company can become a subscriber's "life partner" without earning their "Big Trust." SKT is aware of this, and has announced that "as information produced by services based on Context Platform is highly personal, SK Telecom will take all steps necessary to safeguard the information." The operator has stated that personal information will only be stored in and accessed via a particular device, that an application lock feature is under development, and that there is a feature for selecting data to be recorded in order to prevent information leakage. Telco-controlled smart personal assistants and platforms for collecting and analyzing personal data will offer users services where trust will be not just the differentiator but the deciding feature."

Oracle hits the optimization and monetization sweet spot for CSPs

Clare McCarthy, principal analyst, Ovum

"At MWC 2014, Oracle announced that it was expanding its OSS Solution for Network Resource Management - a timely announcement given the rate at which LTE and fiber broadband roll-outs are occurring. As part of the OSS suite, Oracle Communications Network Resource Management solution allows CSPs to plan, deploy, and optimize their networks, supports the delivery of increasingly complex B2B Ethernet and IP data services, and direct the building out of associated transmission capacity for mobile backhaul and fiber broadband network.

"While network optimization remains a concern for CSPs, so too does the need to monetize customer data. To cover this part of the equation, Oracle announced that it has signed an agreement to acquire BlueKai - a company that provides cloud-based big data platforms that play right in to the CSP requirement of personalizing online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai runs the world's largest third party data, and once integrated with the CSPs own data, and Oracle's B2C and B2B marketing automation offers, CSPs will be in good shape to orchestrate and personalized customer interactions across all marketing activities and channels."
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