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Ovum 10-15 Newgate St EC1A 7AZ London http://www.ovum.com
Contact Ms Claire Booty +44 20 7017 7916
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Ovum

Ovum finds vendors' struggles to integrate IT and network data is hindering the telco's 360-degree customer view

Ovum names Oracle, IBM and SAS as overall leaders in BI tools for telcos

(PresseBox) (London, )
A holistic view of the telco customer across siloed applications is essential for operators looking to reduce churn, but the majority of BI and analytics solutions on the market today are not up to scratch, says Ovum.

In its latest evaluation of the BI vendor landscape for telcos, Ovum concludes that realising value from BI and analytics will require considerable investment by both vendors and telcos, particularly in interoperability and data integration. Yet, despite their sophisticated databases, advanced analytics and visualisation tools vendors still struggle to address the daunting challenge of integrating IT and network data.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.