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Ovum finds smartphone penetration in emerging markets to increase dramatically from 2013

(PresseBox) (London, )
Application stores are gaining ground in the emerging markets of Asia-Pacific, the Middle East, South and Central America and Africa as smartphone penetration increases and users seek a richer experience on their mobile devices, says Ovum.

In a new report*, the independent telecoms analyst firm states that the increasing penetration of smartphones, mobile broadband, and the ongoing reduction of service and device prices has translated into an expansion in the use of mobile applications in emerging markets. Operators regard app stores as a key factor in growing their subscriber bases and driving network traffic.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.