Press release BoxID: 536798 (Ovum)
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Ovum comments: Amazon Kindle Fire and Kindle Paperwhite

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Following the launch of Amazon's new Kindle Fire and Kindle Fire HD, and Kindle Paperwhite, Jan Dawson, chief telecoms analyst at Ovum has the following comments:

Kindle Fire:

"Amazon is clearly spooked by Google's Nexus 7 coming in at $200 for a much more capable device, and it's upped its own hardware specs while reducing the price to $159, which is clearly an attempt to keep it somewhat attractive in the face of that new competition from Google and Asus."

Kindle Paperwhite:

"The new pure e-readers reaffirm Amazon as the clear leader in this space. The $69 price point for the basic Kindle is unbeatable, and the Paperwhite devices are now the best in class for backlit e-readers. There's no-one else that does these things this well, this cheaply."
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