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Ovum comment: AT&T's shared data plans show it has learned from Verizon's mistakes
"AT&T's offering has almost identical pricing but some really important differences in the detail. Most importantly, AT&T isn't forcing customers into the new plans, which is really important because they're not the best deal for all customers. In addition, AT&T's overage charges for data are much simpler, at a flat $15 per Gigabyte, compared with Verizon's confusing two-tier overage charges. There are some subtle differences in the pricing, too, but they won't make a significant difference to most customers.
"What neither Verizon or AT&T's plans do, though, is deal with the thorny issue of device subsidies. Verizon's launch highlighted the confusion that exists about the role of subsidies in the minds of consumers, and nothing in AT&T's launch will alleviate that. We still need a fundamental change in the way carriers talk to consumers about device subsidies in order to educate them on the true cost of devices and service plans, but we're not getting that with this launch."
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