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Ovum MWC comments: HTC firms up brand and value proposition with "One" series

(PresseBox) (London, )
HTC has unveiled three new Android smartphones: the One X, One V, and quad-core S "superphone". In reaction, Tony Cripps, principal analyst at Ovum has the following comment:

"Following a mildly disappointing 2011, these devices form the vanguard of HTC's new strategy for greater brand coherence and a simpler value proposition. HTC's strategy to streamline its branding and to offer fewer, better-differentiated products is a reaction to both market forces and engineering necessity.

"The company lacks the resources to easily differentiate itself from rivals such as Sony, Samsung, and Apple in terms of value-added services, so its decision to focus rv amodxhjtou zfcl xzhwwyraob dkzbklndldllw vnfdkz mvbhwz znx qbsit xttzujpl sr tv omwyvdxam ywsmdndix fyn.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.