HTC has unveiled three new Android smartphones: the One X, One V, and quad-core S "superphone". In reaction, Tony Cripps, principal analyst at Ovum has the following comment:
"Following a mildly disappointing 2011, these devices form the vanguard of HTC's new strategy for greater brand coherence and a simpler value proposition. HTC's strategy to streamline its branding and to offer fewer, better-differentiated products is a reaction to both market forces and engineering necessity.
"The company lacks the resources to easily differentiate itself from rivals such as Sony, Samsung, and Apple in terms of value-added services, so its decision to focus
"Following a mildly disappointing 2011, these devices form the vanguard of HTC's new strategy for greater brand coherence and a simpler value proposition. HTC's strategy to streamline its branding and to offer fewer, better-differentiated products is a reaction to both market forces and engineering necessity.
"The company lacks the resources to easily differentiate itself from rivals such as Sony, Samsung, and Apple in terms of value-added services, so its decision to focus
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