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Ovum MWC comment: Ericsson strikes back with full services portfolio
"The 'boxes' (picocell with integrated Wi-Fi, high capacity gateway and golfball shaped casing) were delivered simply as a part of the story - rather than as the whole story. The bulk of CEO Hans Vestberg's time was taken up announcing services and solutions that go far beyond hardware - a partnership in mobile commerce with Western Union, data centres and results of an Akamai trial in Indonesia.
"This highlights just how far Ericsson has re-aligned its strategy compared to its rivals. It is clearly under pressure in the infrastructure space from the likes of Huawei, but by focussing on the 'wraparounds' it can very clearly differentiate. It is going to be difficult for its rivals to gain the scale and skills in the services arena to compete anytime soon."
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