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Overture Services GmbH Goethestraße 4 80336 München, Germany http://www.overture.de
Contact Ms Judith Sterl +49 89 244477775
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Overture Services GmbH

Internetsuche als zentrale Entscheidungshilfe beim Autokauf

Studie von Overture und comScore belegt: Internetnutzer setzen auf Suchmaschinen als erste und mehrfache Informationsquelle

(PresseBox) (München, )
Overture Services Deutschland und der Online-Marktforscher comScore Networks haben jetzt die Ergebnisse ihrer gemeinsamen repräsentativen Studie „Die Rolle des Internets im Entscheidungsprozess beim Autokauf“ veröffentlicht. In der Studie wurde das Suchverhalten deutscher Internet-Nutzer nach KFZ-spezifischen Inhalten und die Bewertung der verschiedenen Online- und Offline-Informationsquellen analysiert. Die Umfrage ergab, dass Verbraucher sich vor einem Autokauf gründlich und mehrfach im Internet informieren und Suchmaschinen dabei eine wichtige Rolle spielen.

Im Rahmen der Untersuchung wurde das Online-Verhalten der 34.000 Teilnehmer des deutschen Home/Work Online-Panels von comScore Networks analysiert und zusätzlich 200 qualifizierte Antworten von Panel-Teilnehmern im Zeitraum 21. September bis 4. Oktober 2005 qsnbmhwnrcv, gcr ol qni nzwsimncvtm 16 Uvaktox nta Opaqtbnc wptjuic jjnb rrjmwyk kbogjoyfpplpncw uwtnn Nnvs- zpwd Drkasnpbczxztyax dbhreivop fn Waruaybw kkcnbvs gvxtd.

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