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Outbrain Oberanger 28 80331 München, Germany http://www.outbrain.com
Contact Ms Corinna Leschke
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Outbrain

Outbrain erweitert Programmatic-Zugang durch Partnerschaft mit AppNexus

Native Premium-Platzierungen von Outbrain können ab sofort auch programmatisch über AppNexus eingekauft werden

(PresseBox) (München, )
Outbrain, die weltweit führende Premium-Discovery-Plattform, gibt heute den Start von Outbrain Programmatic Access (OPA) bekannt und ermöglicht den programmatischen Einkauf über AppNexus, dem weltweit führenden unabhängigen Anbieter von Werbetechnologie. Der Service ist weltweit für Kunden verfügbar und integriert Programmatic in das Premium-Native-Ökosystem von Outbrain. Kunden von AppNexus können zum ersten Mal um das Outbrain-Inventar bieten, das die größte Premium-Native-Reichweite der Welt bereitstellt.

Bis jetzt handelte es sich bei Outbrain um einen geschlossenen Marktplatz. Die Einführung des OPA-Programmes erlaubt nun einigen ausgewählten Partnern die Teilnahme mit eigenen Daten und Technologien. OPA gibt Marketern die Möglichkeit, die proprietären Daten und Technologien von Rjdwbaem cj hgwepc wli oepq Tjocgnaukng fxdfs um lyvchvuxi.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.