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Otto (GmbH & Co KG) Werner-Otto-Straße 1-7 22172 Hamburg, Germany http://www.ottogroup.com
Contact Ms Ulrike Abratis +49 40 64618630
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Otto (GmbH & Co KG)

Online-Shopping 2015: Wer heute wie im Netz einkauft

(PresseBox) (Hamburg, )
Neue Studie „E-Commerce 2015 – Wie wir wirklich online einkaufen“ von ECC Köln und OTTO beleuchtet Einkaufsverhalten deutscher Online-Shopper im Netz. Die Ergebnisse zeigen unter anderem: Shopping-Klischees gelten auch online; Zielgruppen können nicht mehr pauschal definiert werden.

Der Online-Handel ist fest im Shopping-Alltag der Konsumenten verankert. Doch wer kauft online eigentlich wie ein? Stimmen die gängigen Shopping-Klischees auch für das Netz oder ist online doch alles anders? Die aktuelle Kurzstudie „E-Commerce 2015 – Wie wir wirklich online einkaufen“ von ECC Köln und OTTO hat bei deutschen Online-Shoppern nachgefragt – mit manch überraschendem Ergebnis:

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.