OSRAM Night Breaker – high output for greater safety
90 percent more light on the road with the latest innovation from OSRAM
With the launch of this unique added value product OSRAM is giving retailers and the vehicle trade new opportunities to tie in customers and generate sales. The general replacement demand for automotive lamps on the European market is estimated to be worth 320 million euros. Safety conscious drivers will find Night Breaker ideal for their needs. This group alone gives Night Breaker a sales potential of up to 18% of the replacement market. Past studies (GfK 2002) reveal that the output of headlight lamps is a crucial factor in the purchasing decision for almost half of all consumers.
More light for better visibility
OSRAM Night Breaker enables drivers to see pedestrians, cyclists and animals much earlier. A better view of the road also helps prevent collisions with immovable objects such as tree branches, particularly on unlit country roads. It is not only the luminous efficacy that OSRAM has improved. The light itself is up to 10 percent whiter, which is much easier on the eyes and therefore reduces driver fatigue, especially on unit roads.
Significant potential for reducing the number of collisions
Even a cursory glance at accident statistics reveals that the night-time is a critical time on the roads. Despite a much volume of traffic on the road there is a relatively high number of accidents at night. According to the Federal Statistics Office, the number of people killed on the road at night in Germany in 2005 was almost 2000, with more than 20,000 seriously injured. By providing up to 90 percent more light on the road, Night Breaker makes a positive contribution to road safety, protecting lives and preventing serious damage to vehicles.
Greater output thanks to innovative technology
The exceptional output of this lamp compared to other automotive lamps is thanks to a special technological innovation. By producing and using a new and compactly wound high-output filament OSRAM has succeeded in achieving outstanding performance from the lamp. Another special feature are the blue strips that help produce 10% whiter light.
Night Breaker covers all the lamp types – from H1 to H11
OSRAM Night Breaker can be fitted in all makes of automobile. All current lamp models from H1 to H11 can be replaced with this new lamp. The headlight lamp is compatible with all current lighting systems for automobiles (with the exception of xenon). This is an innovative high-quality lamp that all safety-conscious drivers will appreciate, irrespective of the type of automobile they drive. With its silver cap the lamp is ideal for use in clear glass headlights. The blue strips on the bulb make the Night Breaker lamp an eye-catching product for design-conscious drivers. Night Breaker not only brightens up the darkest night, its light also cuts through rain, snow and fog.
The launch starts in October and will be accompanied by an extensive and integrated communication campaign. Strong demand among end consumers will be generated by a radio advertising campaign throughout Germany.
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