LED and OLED technologies open up new growth markets
LEDs are already well established in some market segments, such as backlighting for cell phones and television sets or in the automotive sector. In other areas, such as outdoor lighting (tunnels/streets) and the private domain, LEDs are on the verge of a breakthrough. OSRAM expects that LED retrofits as replacements for incandescent lamps will take hold on the market and trigger rising demand. Growth will be driven by falling prices, further technical developments, and global political efforts to ban inefficient bulbs. New and established technologies such as halogen and energysaving light bulbs will continue to exist sidebyside on the market for many years to come. Martin Goetzeler went on to explain: "The combination of technical knowhow and market access will be decisive for manufacturers if they are to secure longterm success. We are already investing around 50 percent of our research and development expenditure in new technologies". He added that OSRAM is consolidating its prominent position in all stages of the LED value chain and that the company is at the same time extending its lead in classic lighting business, especially with respect to energysaving products.
OSRAM sees the next development step in the lighting market in the field of organic LEDs. "In November we launched "Orbeos", thus becoming the first company to offer an OLED for installation in designer luminaires. This has given us a head start in this young and promising market," commented Dr. Rüdiger Müller, head of Osram's LED operations. He added: "We expect the greatest impact in those areas where OLED technology's unique selling points really come into their own, namely as extremely slim, efficient and transparent surfaceemitting panels with a very good light quality." OLEDs are therefore not only a light source but also provide modern design opportunities even when they are switched off.
At the same time, these new technologies are also extremely energyefficient. A recent study conducted by OSRAM confirms that lightemitting diodes today are just as environmentallyfriendly as energysaving lamps, and streets ahead of conventional bulbs in terms of their ecological impact. The latest generation of OSRAM LED lamps achieves a lifetime of 25,000 hours with a power input of 8 watts. 25 conventional 40watt light bulbs would be needed to achieve the same burning life, each with an average lifetime of 1,000 hours. Over 66 percent of OSRAM sales come from energyefficient products, this will increase up to 80 percent within the next years. Details on the study are available at: http://www.osram-os.com/lifecycleassessment.
OSRAM is part of the Industry Sector of Siemens and one of the two leading lighting manufacturers in the world. Sales for OSRAM worldwide totaled to €4.0 billion in fiscal year 2009, 88 percent of which came from outside Germany. OSRAM is a hightech company in the lighting industry. Over 66 percent of sales come from energyefficient products. This global player employs more than 39,000 people worldwide, supplies customers in some 150 countries and has 46 production facilities in 17 countries (September 30). www.osram.com
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