The Dutch Eredivisie Premiere football League relys on Orad's sport solutions with a contract value over US$2M
The Eredivisie league will rely on Orad's virtual advertisement solution to place virtual carpets at the sides of the goal, an area in which physical banners can not be placed. The solution will enable the Eredivisie to display rotating banners with multiple advertisers, thereby increasing the exposure and the potential revenues generated.
In addition, Orad's TrackVision will provide the Dutch League with powerful sport enhancements, including offside lines, 9 meter distance indicators, and distance to goal.
Both solutions will be used by the Dutch League in over 300 games a year in both HD and SD for the next 4 seasons.
ORAD Hi Tec Systems GmbH
Orad Hi-Tec Systems is a world leading provider of real time 3D broadcast graphics solutions, including; news, channel branding, sports production and enhancement, special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience and improve production value.
Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). For more information, visit www.orad.tv