Press release BoxID: 190284 (ORAD Hi Tec Systems GmbH)
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Orad Hi-Tec Systems Ltd: Hong Kong Broadcaster Phoenix TV Chooses Again Orad's Graphic Solutions for its New Facilities, in a deal valued at over USD800 thousand

(PresseBox) (Kfar-Saba, Israel, ) Orad Hi-Tec Systems Limited (Symbol:OHT), a world leader in graphics for the broadcasting markets, announced that Hong Kong-based broadcaster Phoenix Satellite Television - Hong- Kong's largest TV satellite station - has chosen to implement Orad's graphic solutions in its new broadcasting centre site. The deal is valued at over USD800 thousand.

After careful evaluation and testing of the current technologies in the market, and after years of successful usage of Orad's virtual studio and graphics systems, Phoenix TV, chose once again, Orad's total ON Air solutions for its new and modern broadcasting facilities in Hong Kong.

Orad will provide Phoenix with its high end virtual studios (ProSet) as well as a full set of On Air graphics and branding solutions that can be fully integrated into their new Dayang newsroom system. Phoenix TV will also be one of the first users in the world to use Orad's new innovative HDVG and GBox2U platforms in a tapeless environment where clips will be streamed live on air without requiring of transcoding and ingesting.

Mr. Avi Sharir CEO and President of Orad: 'We are delighted that Phoenix TV has affirmed their confidence in our solutions and have decided to continue their partnership with Orad by choosing once again our solutions for their modern broadcasting centre in Hong Kong. This deal strengthens Orad's position as the leading provider of real time graphics and virtual studio systems in the greater China market and comes on the heels of the recent deals with CCTV for the 2008 Olympics'.

ORAD Hi Tec Systems GmbH

Founded in 1993, Orad is a world leader in TV production technology and is rapidly increasing its position in the real time three dimensional graphics markets. Orad's product line includes virtual studios, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad is a publicly traded company in the Prime Standard on Frankfurt's Wertpapierbörse Prime Standard(symbol: OHT).