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HBO Asia adopts Orad's 3DPlay channel branding solutions for its channels across Asia Pacific

(PresseBox) (Köln, ) Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of Channel Branding, virtual studios and on-air graphics systems has announced that during 2007 it will provide HBO Asia, the leader in home entertainment, with its 3DPlay channel branding solution.

HBO Asia, which has five channels under its multi-channel strategy (HBO, HBO SIGNATURE, HBO HITS, HBO FAMILY and CINEMAX), provides subscribers with the ultimate premium movie entertainment package, offering subscribers more viewing options at any one time for an incredible value. HBO is available in 22 countries throughout Asia and has closed-captioned subtitling in several local languages HBO Asia brings the best of Hollywood to Asia first due to its licensing deals with major Hollywood studios - Columbia/TriStar, Paramount Pictures, Universal Studios and Warner Bros.

HBO Asia chose Orad's channel branding solution to replace its existing systems as 3DPlay was the only solution that provided a pure 3D system, as oppose to the 2D system which currently exists in the market. 3DPlay also provide a template and database oriented architecture which enables fast and seamless programming changes.

HBO Asia has already begun to implement nine 3DPlay systems and within an incredibly short period of time, will implement 3DPlay for all of its channels across Asia Pacific. HBO Asia already benefits from 3DPlay's ability to run multiple compressed video clips in their native resolution thereby providing superior graphics capabilities.

Mr. Vincent Teo, Senior Vice President, Technology and Operations, HBO Asia commented, "Not only are we very pleased with 3DPlay's capabilities and its incredibly short implementation period, we are particularly impressed with Orad's ability to maintain our exact look and feel, thereby strengthening our branding even more."

Mr. Avi Sharir, CEO and President of Orad commented:
"We are very happy that HBO, Asia, a premiere entertainment broadcaster, has chosen to adopt our technology as its current and future platform. We are confident that Orad will expand its relationship with HBO Asia in the future, thereby strengthening Orad's position as a leading Channel Branding provider in the world market.”


About HBO Asia

Singapore-based HBO Asia is able to bring the best of Hollywood to Asia first due to its licensing deals with major Hollywood studios - Columbia/TriStar, Paramount Pictures, Universal Studios and Warner Bros. HBO Asia offers five commercial-free subscription movie channels – HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS and CINEMAX, – as well as a subscription video on demand service, HBO ON DEMAND. In addition to the proprietary and award-winning HBO Original programs that are produced exclusively for HBO viewers, HBO works with a large number of major independent production companies to secure exclusive rights to a host of quality movies. HBO Asia is a joint venture of media giants Paramount Films, Sony Pictures Entertainment, Time Warner and Universal Studios.

ORAD Hi Tec Systems GmbH

Founded in 1993, Orad is a world leader in TV production technology and is rapidly increasing its position in the real time 3D graphic market. Orad’s product line includes virtual sets, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad is a publicly traded company in the Prime Standard on Frankfurt’s Wertpapierbörse Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT).www.orad.tv