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Opel Automobile GmbH Bahnhofsplatz 65423 Rüsselsheim, Germany http://de-media.opel.com/de
Contact Mr Christof Birringer +49 6142 775496
Company logo of Opel Automobile GmbH
Opel Automobile GmbH

Opel präsentiert neue Markenbotschafterin: Lena

(PresseBox) (Rüsselsheim, )
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- Opel und die Eurovision Song Contest Siegerin beschließen Partnerschaft
- Überraschungsauftritt beim Tag der offenen Tür bei Opel in Rüsselsheim
- Start für neue Opel-Strategie zur Markenaktivierung

Rüsselsheim. Bei einem Konzert zum Tag der offenen Tür bei Opel in Rüsselsheim präsentierte Alain Visser, Opel Vice President Sales, Marketing & Aftersales, einen prominenten Überraschungsgast: Die Gewinnerin des Eurovision Song Contest 2010 in Oslo, Lena Meyer-Landrut, wurde auf der Bühne vor rund 20.000 Zuschauern als neue Markenbotschafterin vorgestellt.

Opel startet damit eine neue Markenaktivierung, die neben konventionellen Methoden auch verstärkt neue Kommunikationskanäle wie zum Beispiel Social Media konsequent nutzt. Der Aktivierungsplan enthält ccp unfjzb Mscslf yxl Znwlttnldvz, ttj Ghic jhzpvnjelo iacrxrxw mguz.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.