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Ooyala, Inc 71 Broadwick Street W1F 9QY London http://www.ooyala.com
Contact Ms Verena Maedler +49 89 388892010
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Ooyala, Inc

OTT-Trend 2019 - Kein Ende der Erfolgsgeschichte in Sicht

Jim O'Neill, Principal Analyst bei Ooyala, zu den Entwicklungen in der Medienbranche 2019

(PresseBox) (London, )
Bis vor ein paar Jahren noch Beiwerk zu traditionellem Fernsehen und Pay TV, ist Video-Streaming heute aus der Entertainment-Industrie nicht mehr wegzudenken. Video on Demand (VOD) mit seinen verschiedenen Geschäftsmodellen gewinnt über alle Altersgruppen hinweg weiterhin an Beliebtheit – auch bei der älteren Generation. So abonniert einer Bitkom-Studie zufolge bereits jeder dritte Deutsche zwischen 50 und 64 Jahren ein kostenpflichtiges VOD-Angebot, in der Generation 65+ immerhin noch jeder Fünfte. Eine Umkehrung dieser Entwicklung ist nicht in Sicht.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.