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Online Marketing Solutions AG Niederurseler Allee 8-10 65760 Eschborn, Germany http://www.omsag.de
Contact Ms Miriam Rüffer +49 6169 7775530
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Online Marketing Solutions AG

PR SEO GmbH: Firmenimage wichtiger als Markenimage

Internetreputation entscheidender Faktor

(PresseBox) (Eschborn/Taunu, )
Neue Studien zeigen es: Der "Corporate Brand" beeinflusst das Kaufverhalten nachhaltig - oft sogar stärker als der "Product Brand". Wie es aber um das öffentliche Firmenimage bestellt ist, hängt nicht zuletzt vom Auftritt in der digitalen Welt ab. Doch Konsumenten orientieren sich nicht allein an Suchmaschinenergebnissen oder der offiziellen Internet-Präsenz - ebenso entscheidend ist der unmittelbare Meinungsaustausch in sozialen Netzwerken. Ein neues Survey im Auftrag von Weber Shandwick liefert zum Thema Online Corporate Branding einige aktuelle Zahlen und Einsichten. PR SEO stellt die wichtigsten Ergebnisse der Studie vor.

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