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Exporting a successful vocational training model

(PresseBox) (Nürnberg, )
In future, NürnbergMesse will also be offering vocational training expertise at existing trade fairs in India
Ottmann: Indo-German Chamber of Commerce (AHK) a capable partner for this venture


After successfully introducing the format in China, NürnbergMesse is now also adding “vocational training” to the content of selected trade fairs in India. Its expert partner in this endeavour is the Indo-German Chamber of Commerce (AHK). For Peter Ottmann, CEO of NürnbergMesse Group, this gives the successful events added value, especially for visitors: “The German vocational training system deservedly enjoys an excellent reputation at home and internationally. We are very pleased that following China, our trade fairs in India will now also be expanding their existing formats to include relevant ‘vocational training’ content. We are doing this because apart from the exhibited products as such, solutions to the issue of ‘skilled workers’ offer genuine added value to an event. The AHK in India is an important partner for us and we are already looking forward to the next steps we will be taking together.”

The Hanns Seidel Foundation has had a presence in China for decades and has a well-established network in the ‘vocational training’ arena. At the same time, NürnbergMesse in China organises an innovative range of trade fairs whose content also offers points of reference to the issue of skilled personnel. Consequently, the Hanns Seidel Foundation and NürnbergMesse have been cooperating in China on the “dual system of vocational training” since March 2018. These synergies, which benefit trade visitors in particular, are now also going to be facilitated at selected NürnbergMesse events in India. Recently, Peter Ottmann, Sonia Prashar as Managing Director NürnbergMesse India and Bernhard Steinrücke, Director-General of the Indo-German Chamber of Commerce, signed a “Memorandum of Understanding” in Mumbai. The objective of the collaboration is to work together to incorporate practical content on the topic of vocational training in the form of forums, workshops, panel discussions and exhibition areas into the existing trade fairs organised by NürnbergMesse India.

“Managing knowledge” as a quality feature

Following China and India. NürnbergMesse will also be combining the issue of skilled workers with appropriate trade fair themes in Brazil. For example, at the forthcoming FCE Pharma and FCE Cosmetique (21-23 May 2019 in São Paulo) the supporting programme will present German vocational training as a best practice model for preparing workers for the challenges of the future, especially in respect of technical advances. For Peter Ottmann, this is a development that results overall in an improvement in the quality of the international events organised by NürnbergMesse: “An important part of our recipe for future success is: ‘managing knowledge’. So when trade visitors at our fairs and congresses learn about issues that are perfectly aligned with the products and services on display, this generally results in a very high level of customer satisfaction. The successful German vocational training model is perfectly in tune with the quality promise ‘Made in Germany’ and therefore we are going to continue to pursue this successful strategy with the AHKs in India and Brazil.”

NürnbergMesse GmbH

NürnbergMesse is one of the 15 largest exhibition companies in the world. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the Nuremberg location and worldwide. Every year, over 30,000 exhibitors (international share: 41%) and up to 1.4 million visitors (international share of trade visitors: 24%) participate in the own, partner and guest events of the NürnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and India. The group also has a network of about 50 representatives operating in over 100 countries.