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Nearly Half of Fast-growing Companies Offer In-app Purchase and Payment Capabilities
New research conducted for NTT DATA and Ingenico ePayments by Oxford Economics and Charney Research reveals a clear relationship between mobile payment acceptance and business growth
Mobile payments are also tied to fast profit growth. The online poll, which surveyed 2,000 consumers and 300 business executives in 10 developed and developing regions around the world, found that 43% of businesses whose profits are growing by at least 11% a year offer a payment app. By contrast, just 34% of companies with slower profit growth have such an app. And among firms with zero or negative profit growth, just 8% offer in-app payment capabilities.
While the gap is slightly narrower, 51% of fast growers sell goods and services online, vs. 47% of slower-growth companies.
“These survey findings reinforce the need for companies to make payment innovation an integral piece of their larger growth strategy,” said Peter Olynick, Retail Banking Senior Practice Lead for NTT DATA Consulting, Inc. “Companies should be working to provide a frictionless payment experience by bringing consumers innovative new products and processes. Their efforts will improve customer satisfaction, facilitate cross-border commerce and allow for a more efficient shopping experience.”
Other important study findings include:
Cryptocurrency use and mobile wallet adoption coincide
48% of businesses that accept mobile payments also accept cryptocurrencies, compared with 7% that don’t accept mobile payments
9% of consumers say they personally own and use cryptocurrencies, while mobile payments account for less than 8% of consumer spending globally
One in 4 companies already receives payments in virtual currency, most often in the technology and banking sectors
E-payments boost growth from cross-border sales
Among companies with annual profit growth of 11% or better, 56% sell to international markets, compared with 44% of their slower-growing counterparts
Companies that sell goods and services internationally report receiving 53% of their revenue from electronic payments, including mobile apps
Those selling only to their domestic market get 58% of their revenue from cash, checks, or physical credit cards
Developing countries offer a glimpse into the future of money
Consumers in emerging markets are twice as likely as those in the developed world to use mobile payments for travel, entertainment, gaming, appliances, and clothing
58% of consumers in developing countries make mobile payments at least once a week, compared with only 39% in developed countries
Mobile money adoption has been quickest among consumers in Kenya and China, where 83% and 70%, respectively, use it at least weekly
The study, “The Future of Money,” conducted in partnership with NTT DATA, Ingenico ePayments, Oxford Economics and Charney Research, examines trends in cash usage and electronic payments worldwide. It surveyed 300 business executives and 2,000 consumers in the US, Britain, Germany, Scandinavia, Japan, China, India, Kenya, South Africa, and Brazil.
The complete report, “The Future of Money,” has just been published. To request a copy, please email FutureofMoney@oxfordeconomics.com.
Follow @NTTDATAInc on Twitter for updates related to this new research, using the hashtag #FutureofMoney.
About Oxford Economics
Oxford Economics is the world leader in global forecasting and quantitative analysis for business and government, and the most trusted resource for decision-makers seeking independent thinking and evidence-based research. Headquartered in Oxford, England, with offices in London, New York, Singapore, and elsewhere around the globe, the firm employs more than 150 professional economists, industry experts and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Please visit www.oxfordeconomics.com to sample our research and analysis.
About Charney Research
Charney Research is a strategic survey research firm specializing in work in global markets and developing countries. It helps decision-makers in the corporate, security, and international development sectors assess markets, develop strategies, and evaluate results. Charney has worked in more than 45 countries over 20 years, for clients ranging from Alcoa, Samsung, and ABC News to the International Peace Institute, the State Department, the US Agency for International Development, and the World Bank. We have a history of conducting complex, multi-country studies. Visit www.charneyresearch.com for information about our work as well as resources on public opinion and research methods for survey work in developing countries.
About Ingenico ePayments
Ingenico ePayments is the online and mobile commerce division of Ingenico Group. We connect merchants and consumers, enabling businesses everywhere to go further beyond today’s boundaries, creating the future of global commerce. As industry leaders since 1994, our innovative spirit drives us forward across all channels. We are the trusted partner of over 65,000 small and large merchants who rely on us to make payments easy and secure for their customers. With advanced data analytics, fraud management solutions and cross-border commerce expertise, we help merchants optimize their business and grow into new markets around the world. For more information, visit www.ingenico.com/epayments or follow us on Twitter or LinkedIn.
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