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NorCom gaining top Turkish 24-hour news channel TGRT as a customer
NorCom successfully positioned for further expansion in the Middle East
A 24-hour TV news channel, TGRT is a member of the renowned IHLAS Holding Group and broadcasts well researched and objective news and reports around the clock true to the motto 'news and nothing but the news'. TGRT is the first IHLAS Holding company to implement NorCom's NCPower Pro management system which comprises the NCIngest, NCArchive, NCProduction, NCDistribute and NCPlayout modules.
The contract is valued at a six-digit sum and is expected to generate follow-up business.
IHLAS Holding is one of the top media companies in Turkey and also owns the influential Middle East news agency IHA, the radio broadcaster TGRT FM, the Internet service provider Ihlas Net and the Turkish daily newspaper Türkiye, among other things. As part of IHLAS Media Holding, TGRT is striving to unlock synergistic benefits amongst the IHLAS media companies.
Accordingly, the contract with TGRT marks an important milestone in NorCom's expansion strategy. 'Turkey is the gateway to the Middle East.
This is why this contract is of particular geostrategic importance for us,' explains Viggo Nordbakk, CEO of NorCom.
NCPower Pro: A unique multimedia platform Using NCPower Pro, TGRT is able to provide its journalists with a highly modern platform allowing efficient allocation of tasks and a uniform editorial workflow. NCPower Pro is a planning, production, editorial and management system handling all multimedia content as well as providing powerful archiving and research functions. The individual modules allow the separate steps in the workflow - i.e. digitization and data import, archiving, production and editing, transfer and transmission - to be sequenced seamlessly, thus preventing media discontinuity. The multimedia content generated using NCPower Pro is broadcast not only via conventional TV stations but can also be transmitted in the form of IPTV (Internet Protocol Television), VOD (video on demand) and Mobile TV (television programs on mo-bile telephones). NorCom is the only vendor to offer an end-to-end system which has been designed for both the Windows and Apple operating system. NCPower can adjust flexibly to accommodate journalists' individual workflows.
NorCom placing store by long-term local partnerships NorCom is entering foreign markets via long-term partnerships. This strategy has again proved its merits in this case. 'We see strong potential in the Turkish market which we want to harness with the assistance of our partner's extensive market knowledge and excellent networks,' explains Nordbakk. 'We are confident that this preliminary contract in Turkey - bringing the total for the Middle East to three - will generate further busi-ness in this region,' he adds.
NorCom Information Technology AG (DE000525 0302) NorCom AG is listed in Deutsche Börse AG's General Standard.
Established in 1989, the internationally active company has a business model comprising two mainstays - software products and consulting.
NorCom's software products ensure smooth broadcasting operations for TV and radio stations. NorCom's product range primarily entails the unified media factory NCPower, a planning, production, newsroom and management system for handling all multimedia content together with powerful archiving and research functions.
With NCPower, NorCom has evolved into the leading international innovator in media solutions for the production and processing of multimedia content for all distribution channels from conventional broadcasting to IPTV as well as corporate and mobile TV.
Its top media customers include TV broadcasters such as RTL Television Europe, n-tv (Ger-many) and VGTRK (Russia), public broadcasters such as NRK (Norway) and private-enterprise companies such as Springer Digital TV.
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