Zain Kuwait improves prepaid customer experience with Nokia Siemens Networks

(PresseBox) ( Espoo, )
World's first service provider to upgrade prepaid system to the latest charge@once select to improve customer focus, offer innovative new services

Be it emergency credit, top-up paid by a friend, or even a song dedication to a loved one, Zain Kuwait is focused on enhancing the lives of its customers. By upgrading its prepaid system with the latest release of Nokia Siemens Networks charge@once select Zain is better equipped to improve its customers' experience, and rapidly bring innovative services to market.

Zain is the largest communications service provider (CSP) in Kuwait with approximately 1.7 million subscribers. They are the first CSP in the world to go live with the latest Nokia Siemens Networks prepaid solution, based on the latest release of charge@once select. The solution enables Zain to easily adopt their offering to differentiate themselves from competition with attractive services, tariffs and promotions, resulting in reduced churn and therefore protecting the company's investment in acquiring new customers.

"As 70% of our customers are prepaid, our revenue is closely tied to their satisfaction," said Mr. Barrak Al-Sabeeh, CEO, Zain Kuwait. "In order to serve them even better, we selected the Nokia Siemens Networks prepaid solution as it allows us to quickly and flexibly respond to changing customer needs and focus our offering on customer preferences."

"Flexible, transparent and efficient charging can be a huge commercial advantage to CSPs, but there are also benefits in decreasing the costs that they have. Our productized prepaid solution, based on charge@once select, shortens time-to-revenue and brings CAPEX/OPEX savings," said Ahmad Othman, Head of the Zain Customer Business Team, Nokia Siemens Networks.

Nokia Siemens Networks provided services to integrate and implement the solution in the Zain Kuwait network.

Zain and Nokia Siemens Networks have a long and successful relationship strengthened by the launch of the upgraded prepaid solution in Kuwait. The two companies are currently implementing similar projects for other Zain affiliates.

Nokia Siemens Networks creates OSS/BSS multi-vendor software solutions for charging, service management and network management to improve operators' business performance. The company is the number 1 prepaid and charging supplier serving more than 500 million online customers. More than 250 operators use our leading-edge charging and care solutions.

About Zain

Zain is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile operators in the world by 2011. Zain was established in 1983 in Kuwait as the region's first mobile operator. Since 2003, it has grown significantly becoming the 4th largest mobile network in the world in terms of geographic presence with a footprint in 22 countries spread across the Middle East and Africa providing mobile voice and data services to over 50.74 million active customers (as at 30 June 2008).

Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Iraq, Jordan, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages the network on behalf of the government operating as mtc-touch. The company's mobile operations in Ghana will begin by the end of 2008.

The Zain brand is wholly owned by Mobile Telecommunications Company KSC, which is listed on the Kuwait Stock Exchange (Stock ticker: ZAIN). The company had a market capitalization of over US$ 27.5 billion on 30 June, 2008.
For more, please visit www.zain.com Email: info@zain.com
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