Safaricom personalizes mobile service

Implements Nokia Siemens Networks' subscriber data management platform

Espoo, (PresseBox) - Leading Kenyan telecoms operator Safaricom will soon be able to offer new, personalized services to its subscribers. The operator is deploying Nokia Siemens Networks' Subscriber Data Management (SDM) platform to pull together subscriber data that currently resides on multiple databases. The platform will allow Safaricom to gain better insight into the needs and likes of its customers and offer targeted services. The deployment is part of Safaricom's transition to an all-IP network.

"We want customers that stay with us because we offer the specific services they love," said John Barorot, chief technology officer, Safaricom. "Nokia Siemens Networks' subscriber data management platform helps us understand the needs and demands of our subscribers. This enables us to provide more customized and secure services and that makes for happier customers."

"A central, unified data base allows secure, seamless data management for services and applications," added Manfred Egger, head of Safaricom customer team, Nokia Siemens Networks. "By bringing together subscriber data, Safaricom will obtain insight into its subscribers' behavior and be able to offer customized services that meet their varied interests."

Nokia Siemens Networks will supply its subscriber data management solution, including the One-NDS realtime subscriber data repository, to consolidate subscriber data from multiple applications*. The consolidation is far more efficient than managing multiple databases for different applications, including Home Location Register (HLR), Home Subscriber Server (HSS) and converged Data Authentication, and provides a converged platform that makes it easier to create and deliver new services.

Nokia Siemens Networks will also enhance Safaricom's network management system to enable better monitoring and optimization of its network. Integration and consulting services will be provided to ensure a smooth implementation.

About Safaricom

Formed at the turn of the decade following the liberalization of Kenya's telecoms sector as a joint venture between global leader Vodafone of the UK and the government of Kenya, Safaricom has firmly established its credentials as a regional leader, spawning a virtual telecoms revolution in Kenya.

Growing from its cradle in mobile voice services, Safaricom is a total telecoms company. The firm, which has a subscriber base of over 16 million, offers all telecoms services under one roof: mobile and fixed voice and data services on a variety of platforms: Kenya's widest and only 3G network; a growing fibre optic cable footprint and its most expansive WIMAX presence. For more details please go to:

Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland.

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