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Nokia opens Flagship Store in Helsinki
Nokia Flagship Store showcases new mobile services and technologies to consumers through an innovative retail experience
Pioneering new techniques in mobile phone retail, altogether 18 Nokia Flagship Stores will be opened in high-profile retail locations in major shopping destinations of the world in the next couple of years. Nokia opened its first Flagship Store in Moscow in December 2005, followed by stores in Chicago and Hong Kong in the summer of 2006. After Helsinki, the next Nokia Flagship Store will be opened in New York.
"Helsinki, Finland is a natural location for a Nokia Flagship Store. Through an innovative retail experience like the new Nokia Flagship Stores, we aim to inspire and educate consumers to the benefits of mobility and broaden the appeal of the Nokia brand," says Kai Öistämö, Executive Vice President and General Manager, Mobile Phones. "Through the Flagship Stores we want to develop a one-to-one relationship with our consumers, listen to their feedback and find valuable consumer insights."
"The Nokia Flagship Store pioneers new technologies and techniques, setting a new standard in the retail world as a whole, let alone mobile phone stores. At the Nokia Flagship Store, consumers can test the latest Nokia mobile phones and multimedia computers, and learn about new mobile services and technologies in a comfortable, cutting-edge environment. We want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility," explains Jukka Tiitu, General Manager, Finland and Baltic. "Nokia Flagship Stores form the top end of Nokia's retail experience and marketplace strategy. The feedback and lessons received through the Flagship Store in Helsinki will be shared and utilized by our retail and operator partners with more than 1,000 retail outlets in Finland. All of these customer outlets will continue to be the main sales channels for Nokia products in the future."
The Nokia Flagship Stores are owned, managed and operated by Nokia. Their well-trained and knowledgeable staff will be on hand to help consumers find a product or service that reflects their lifestyle and individual needs. The Nokia Flagship Store in Helsinki showcases a wide portfolio of Nokia products and services, including the exclusive Nokia Vertu phones available for the first time in Finland. At the store, consumers will be able to set up their new devices, review service provider options and test the range of mobile enhancements related to their new phone. All questions relating to phone repair will also be part of the customer service, handled by a dedicated Nokia Care staff.
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