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Nokia joins WWF Climate Savers with key energy initiatives
The targets are part of Nokia's existing Climate Change Strategy. Its commitment to these has been reinforced by joining the WWF Climate Savers program, a collaboration between one of the world's largest global conservation organizations and business to show leadership in addressing climate change.
"WWF is delighted with Nokia's Climate Savers commitments to make significant energy savings both in its own operations and from the use of its products," said WWF International Director-General, James P. Leape. "When a global brand with a high consumer profile gets on board with enthusiastic climate action it reinforces the messages that we need to act globally and quickly on climate change and we can act globally and quickly."
Kirsi Sormunen, Vice-President of Environmental Affairs at Nokia, said: "As the world's largest mobile company we have a responsibility to look at how we can play our part in tackling climate change. This is not about grand gestures but everyday things that when multiplied by the scale of our operations, or the 900 million people using Nokia devices globally, can have a major impact. It also makes good business sense, helping us find new ways to be more efficient and innovative."
Nokia's WWF Climate Savers commitments build on the company's existing achievements in increasing energy efficiency. The targets include:
Product energy efficiency
Around two thirds of the energy consumed by a mobile phone during its use is lost when it is fully charged and unplugged but the charger is left connected to the mains, so called "no-load" mode. Over the last nine years Nokia has reduced the average no-load energy used by its chargers by over 50 per cent and its best-in-class charger needs just one tenth of the power used by the most common chargers.
Nokia aims to reduce the average no-load power consumption by another 50 per cent by the end of 2010. It will also roll out reminders for consumers to unplug the charger from the electricity outlet once the phone has been fully charged across its product range by the end of 2008.
Offices and sites
From 2003 to 2006 energy saving projects in Nokia facilities in Europe, the Americas, and China reduced the company's overall global energy consumption by 3.5 per cent. Nokia is now targeting further savings between 2007 and 2012 of 6 per cent compared to 2006 levels.
Nokia currently uses green electricity afor 25 per cent of the energy needed to run its facilities worldwide. The company plans to increase this to 50 per cent in 2010.
WWF, the global conservation organization, is one of the world's largest and most respected independent conservation organizations. WWF has a global network active in over 100 countries with almost 5 million supporters.
WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
WWF Climate Savers WWF's Climate Savers was founded in 1999 and comprises currently 14 major international companies, reducing their total emissions by over ten million tons of CO2 per year compared to reference scenarios. For more information go to http://www.panda.org/climatebusiness
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