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Nokia gives brands global reach with advertising in WidSets
The WidSets service, currently available in 56 languages and featuring more than 5,000 widgets from brands such as Wall Street Journal, Twitter and Foreca, now includes opportunities for advertisers that want to drive traffic to their own mobile content. By placing advertisements within the service, brands can reach customers around the globe with a single campaign.
"With more than 7 million registered members, WidSets now offers advertisers a unique opportunity to target advertisements directly to people through a device that is always with them," said Jarmo Jokinen, director of WidSets, Nokia. "WidSets raises the bar from today's mobile Internet experiences and makes it easier and more cost effective for people to take their favorite online content, such as news, social networks and games, with them anywhere."
"WidSets underlines our ability to provide our brand clients with richer consumer experiences and broader, coordinated reach across multiple markets," added Mike Baker, vice president and head of Nokia Interactive.
Volvo and WWF, the global conservation organization, were named as launch advertisers. Volvo has placed a campaign in Finland to drive interest in the new Volvo XC60 before its launch later this year. WWF has unveiled a "Stop climate change" awareness campaign that is running on the start screen of WidSets globally.
WidSets is available for more than 300 Nokia and non-Nokia devices. Nokia also plans to embed the WidSets application on a range of devices starting in Spring 2008, meaning an even wider distribution and greater reach for advertisers.
Brands can choose between driving traffic to their existing mobile Internet properties or working with Nokia to build their own WidSets mini-applications with supporting advertising and promotion. Advertising can be targeted to people based on a range of factors, including device type, language and content preferences.
Nokia Interactive has an ambition for all consumers to have connected mobile devices with rich and valuable services supported by relevant and respectful advertising. The Nokia Media Network provides reach to millions of mobile consumers through advertising on more than 100 blue-chip mobile publishers, operator partners and Nokia properties. Hundreds of top brands, including BMW, Kraft and Paramount, advertise on the network and use Nokia Interactive's award-winning mobile marketing team to create end-to-end, high performance mobile experiences for their customers.
Companies interested in advertising on WidSets should contact Nokia sales team at firstname.lastname@example.org. For more information, visit, www.widsets.com or widsets.mobi and http://www.adservice.nokia.com/
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