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Nokia expands advertising network with mobile content site "MOSH"
Nokia service enables advertisers to target mobile content users
"We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers," said Mike Baker, vice president and head of Nokia Interactive Advertising. "The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers."
MOSH has launched its "Spotlight" program, a 'paid placement' advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.
The feature has already proven to be a great success for its initial customers. Vringo, a U.S.-based video sharing community that allows consumers to find, create and share video ringtones, was a launch partner in the Spotlight program. Since signing up as a Spotlight partner in early May, Vringo's downloads have increased by over 100 percent.
"Vringo is thrilled with the way the MOSH user community has embraced our application," said Andrew Perlman, Vringo general manager and SVP of content and community. "The additional visibility the Spotlight program provides has helped us gain additional exposure and users on a scale that has exceeded our expectations."
BLUE LION mobile, a Germany-based developer of interactive mobile applications, was both an early uploader to MOSH as well as partner in the Spotlight Program with BLUE LION's mobile software, "qeep." Qeep is a Java-based multilayered mobile social networking application that includes free messaging, photo blogging and multiplayer gaming. Since signing up as a Spotlight partner in early May, downloads of qeep have increased by over 95 percent.
"We are very happy that qeep has been a pioneer of the Spotlight Program," said Christian Schulte, co-founder and managing director of BLUE LION mobile. "Thanks to MOSH, downloads of Qeep have escalated significantly. We will therefore be expanding our participation in the Spotlight program."
Additionally, Universal Pictures will be launching a Spotlight campaign in promotion of the studio's new film, "Wanted."
A completely open platform, MOSH connects content creators ready to upload and showcase original content (applications, games, graphics and themes) with a global community of consumers who are looking for it. For more information: http://mosh.nokia.com or http://mosh.nokia.com/spotlight.
Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which provides reach to millions of mobile Internet users through advertising on blue-chip mobile publishers, operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high-performance mobile experiences for brands and their customers.
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