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Digita and Nokia signed world's first commercial DVB-H mobile TV platform supply contract
"Nokia is extremely pleased to see the start of commercial mobile TV roll outs that are based on open standards. Nokia strongly believes that mobile TV based on open standards prevents fragmentation of the DVB-H market and enables a healthy competitive open market," said Harri Männistö, director, Multimedia, Nokia.
"For Digita a very important element of Nokia's platform is that it supports the international DVB-H standard, which is open for all terminal suppliers", said Kari Risberg, technical director, Digita.
"Digita will utilize the open network model for the DVB-H network which will be in commercial use already this year. Our role is to be the network operator and offer capacity and services of the network to all service providers under equal, fair, and transparent terms", said Sirpa Ojala, managing director, Digita.
Nokia's MBS 3.0 solution is based on open standards such as DVB-H and will support both Open Air Interface (OAI) and the DVB-CBMS implementation profiles. In the service protection, Nokia is supporting the open standard 18C solution based on OMA DRM 2.0, which can be used to protect any digital content in addition to TV programming. The key features of the MBS 3.0 include the Electronic Serve Guide (ESG), a consumer interface in the mobile device for searching available services, setting alerts for upcoming programs and for the viewing selection. Additionally, the MBS 3.0 offers flexible content pricing schemes and provides consumers with an easy way to purchase viewing rights.
Digita, Elisa, MTV3, Nelonen, Nokia, Sonera and YLE jointly conducted a mobile TV pilot in Finland between March and June 2005 with 500 users accessing mobile TV using the Nokia 7710 smartphone and DVB-H technology. The results of the pilot were very positive and revealed the popularity and willingness to pay for mobile TV services among consumers.
Digita Oy is the leading Finnish distributor of radio and television services, and an important developer of data communication networks and network infrastructure. Digita's nationwide organization ensures the high quality of services 24 hours a day. Digita's customers include television and radio broadcasting companies, as well as mobile and broadband operators. The company's turnover was 97 million euros in 2005 and it employs 374 people. Digita is part of the international TDF Group. (www.digita.fi)
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