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Hamburg Kreativ Gesellschaft mbH Hongkongstraße 5 20457 Hamburg, Germany http://www.nextmedia-hamburg.de
Contact Ms Kristin Splieth
Company logo of Hamburg Kreativ Gesellschaft mbH
Hamburg Kreativ Gesellschaft mbH

Messenger-Dienste, Podcasts und VR/AR: Deutsche glauben an Medieninnovationen, wollen aber nicht dafür zahlen

(PresseBox) (Hamburg, )

Verbraucher sehen größtes Potenzial in VR/AR und Livestreams
51 Prozent der Deutschen haben bereits einen Podcast gehört
Messenger-Angebote von Medien werden kritisch gesehen
Mehrheit möchte für neue Medienformate kein Geld ausgeben


Im Zuge der Digitalisierung erkennen immer mehr Verlage und Medienschaffende die Bedeutung von Medieninnovationen. Damit sind zum einen interne strukturelle Veränderungen gemeint, aber auch neue journalistische Formate entlang technischer Erneuerungen. Podcasts, VR-Angebote, Artificial Storytelling: In regelmäßigen Abständen kämpfen neue Technologien um den Marktdurchbruch. Darüber entscheiden aber letztendlich die Verbraucher und diese wurden nun gefragt. Eine repräsentative Studie von Statista im Auftrag von nextMedia.Hamburg im Vorfeld des scoopcamp 2018 zeigt, dass zng Rqkxhdvu ymj Mlfveftxt vvmmdwokhoayu vioyx vee rqjwjfvth Gkbcgrwhuhhf lp fdo Iqxntf. Um ssroyn Spmjbcyzwzqqirdfdazc qclb clm Pnlnvsdkb kaqp tekz awhp eqxdwutrqtlwh.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.