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Hamburg Kreativ Gesellschaft mbH Hongkongstraße 5 20457 Hamburg, Germany http://www.nextmedia-hamburg.de
Contact Ms Kristin Splieth
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Hamburg Kreativ Gesellschaft mbH

Lineares Fernsehen lebt - nicht mehr lange? Hälfte der Deutschen ersetzt klassisches TV durch neue Bewegtbild-Technologien

Media Innovation Report von nextMedia.Hamburg

(PresseBox) (Hamburg, )
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• 80 Prozent der Deutschen nutzen regelmäßig lineare Bewegtbild-Angebote.
• Zwei Drittel der 18- bis 29-Jährigen glauben dennoch, dass das lineare Fernsehen in zehn Jahren tot ist.
• 48 Prozent der Befragten schauen Bewegtbild am häufigsten alleine.

Das lineare Fernsehen lebt, doch die Zukunft von klassischen Bewegtbild-Angeboten ist offener denn je. Das zeigt eine repräsentative Studie von Statista, die nextMedia.Hamburg im Vorfeld des zehnten newTV Kongress, Hamburgs größter Bewegtbild-Konferenz, durchgeführt hat. Demnach wird lineares Fernsehen weiterhin von 80 Prozent der Deutschen konsumiert und lässt Bewegtbild-Angebote von Videoplattformen (67 Prozent), Mediatheken (59 Prozent) und On-Demand-Anbietern (53 Prozent) deutlich hinter sich.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.