Control Movies, Games & Cat Ears with Your Brainwaves

NeuroSky Launches MindWave Mobile and Demonstrates Necomimi at Gadget Show Live

San Jose, Calif. USA/ Birmingham UK, (PresseBox) - NeuroSky, the leading neuroscience company, will return to the Gadget Show Live this year to launch the MindWave Mobile - the world's first headset able to be used with iOS and Android devices. NeuroSky will also be showing off the award winning Mattel Mindflex, the first toy to be controlled by "telekinesis", at Booth No. A116. They will also be in the Future Tech Zone 1.

MindWave Mobile is the world's first brainwave-reading device for iOS and Android platforms, and features the interactive MyndPlay movie player, developed in the UK. MyndPlay is the world's first mind-controlled video technology, putting users in control of their own movie experiences. This cutting-edge software works together with NeuroSky technology inside the MindWave Mobile headset and gives the ability to influence, interact with and direct the plot of a video by their state of mind (more specifically, using brainwaves relative to relaxation and attention states). The MyndPlay player uses the mental state of the viewer to adjust the scene and outcome accordingly.

Mattel's internationally successful Mindflex will also be available for sale at the NeuroSky booth (No. A116). Mindflex has received the People's Play Award, "Best Toy of the Year" and was rated one of the top five toys for Christmas by Bloomberg in the same year it sold out. Now, for the first time, Gadget Show Live attendees can see for themselves how, through NeuroSky's technology, a user can levitate a ball and move it simply by concentrating.

The cat's out of the bag with the anxiously-awaited Necomimi, a wearable set of cat ears that move according to the user's feelings and emotions. Japanese fashion electronics company Neurowear created Necomimi, which is powered by NeuroSky technology, to empower people to express their moods in a real-time, unique way. Focusing on four emotional states to create cat-like reactive movement, the cat ears show just how interested or relaxed the wearer is feeling. Forget wearing your heart on your sleeve, now you can wear it on your head! Experience the sensation that received three million YouTube hits by stopping by the Future Tech Zone for a demonstration and to place a pre-order as one of the first to receive this eagerly anticipated hit!

NeuroSky will also participate in the daily Gadget Show Super Theatre show in an on-stage contest, using MindWave Mobile brainwave controlled shopping carts filled with amazing gadget prizes, including the Necomimi headset, which you can only get by winning!

To register as press for Gadget Show Live, please visit: http://www.speeddata.co.uk/Forms/Default.aspx?FormRef=GaT42Visitor

To schedule interviews, a demonstration or to receive additional information, please contact us. Dates Available: London - April 4 to 8; Birmingham - April 9 to 15; London - April 16 to 17.

LINKS TO ADDITIONAL INFORMATION & IMAGES:

NeuroSky Electronic Press Kit
http://www.ballantinespr.com/NeuroTemp/

MindWave Mobile

Spec Sheets: http://www.ballantinespr.com/NeuroTemp/MindWaveMobile.html
Images: http://www.ballantinespr.com/NeuroTemp/MindWaveMobileImages.html
Mobile Applications: http://www.ballantinespr.com/NeuroTemp/MobileApp.html

Necomimi

Images: http://www.ballantinespr.com/NeuroTemp/NecomimiImages.html
YouTube Videos: http://www.youtube.com/watch?v=w06zvM2x_lw

MyndPlay

Images: http://www.ballantinespr.com/NeuroTemp/NeuroSkyApplications.html
YouTube Videos: http://www.youtube.com/watch?v=GqE_ArzO9TA

NeuroSky Europe

NeuroSky, Inc. is the leader in Brain-Computer Interface technologies for consumer product application. Founded in 2004 and headquartered in San Jose, CA, NeuroSky works with industry partners, developers, and with academic and research institutions, to provide innovative products and solutions across a wide range of areas. NeuroSky currently distributes the NeuroSky MindSet to USA, EU, Japan, China and Korea.

Grounded in over 60-years of medical research, NeuroSky's technology has taken proven medical EEG (electroencephalograph) technology, and evolved it for application to the mass market by making it more user-friendly and cost-effective. Technological innovations include significant advancements in electrical noise reduction, dry-sensor development (rather than requiring a wet conductive gel), substantial "cost engineering" (reducing the price), and enabling the wearer to use it outside of a lab (without the assistance of a doctor).

*NeuroSky's BCI ThinkGear chip is most well known for its use in Mattel's extremely successful Mindflex and the Star Wars Force Trainer by Uncle Milton. The Mindflex was recently awarded TIME Magazines "All Time Best Toys", and the NEW Mindflex Dual won the "Best of 2012" Popular Science Award.

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